To mark the Centenary year and to ensure consistency of interpretation, we have developed a visual expression in the form of the Aston Martin Centenary Logo.
The dynamic shape derived from nature’s nautilus shell, is made up of 99 points with the red 100 marking the celebration year.
The design represents the Centenary of the company in the shape of commemorative points aligned in perfect proportion around the Aston Martin logo. It is a dynamic expression of forward motion – acknowledging the past, yet with a strong and positive path to the future.
The points are symbolic not just of 100 years, but as an expression of what make the marque what it is today: the beautiful and iconic sports cars, the evolution of the brand and of course the many proud and dedicated people who have created it.