THE ASTON MARTIN CENTENARY LOGO
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To mark the Centenary year and to ensure consistency of interpretation, we have developed a visual expression in the form of the Aston Martin Centenary Logo.
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The dynamic shape derived from natureās nautilus shell, is made up of 99 points with the red 100 marking the celebration year.
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The design represents the Centenary of the company in the shape of commemorative points aligned in perfect proportion around the Aston Martin logo. It is a dynamic expression of forward motion ā acknowledging the past, yet with a strong and positive path to the future.
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The points are symbolic not just of 100 years, but as an expression of what make the marque what it is today: the beautiful and iconic sports cars, the evolution of the brand and of course the many proud and dedicated people who have created it.